Gwyneth Paltrow is transformed into a series of modern icons for Max Factor cosmetics
Gwyneth Paltrow has been transformed into a bevvy of vintage beauties as part of a new campaign for Max Factor cosmetics.
It’s 100 years since the eponymous Max Factor launched his first foundation, and so to celebrate the anniversary the label has launched a “Modern Icons” campaign with Gwyneth as the star. The campaign celebrates some of the most iconic and classic beauty looks of the 20th century, with Gwyneth made-over as the women who embodied them.
In the latest edition of the campaign, titled “Femme Fatale 1940s” they’ve give Gwyneth a makeover as a stunning Marily Monrow type with cherry pink lips and rosy complexion, riding in a vintage Cadillac.
Click through to see her transformation into the icons including Marilyn Monroe, Audrey Hepburn, Farah Fawcett, Brigitte Bardot and a 1980s Madonna. There’s also a behind-the-scenes video with Gwyneth on set as she’s transformed into a glamorous 70s diva.
Gwyneth is transformed into Marilyn Monroe as part of Max Factor’s “100 Years of Glamour” campaign – for their Femme Fatale 1940s look.
Gwyneth and Max Factor also offered a behind the scenes glimpse into her transformation.
Gwyneth on set in a glamorous Farah-Fawcett inspired look for her Max Factor “Modern Icons” campaign.
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Gwyneth channeling *Breafast at Tiffany’s* as she’s styled as Audrey Hepburn.
Gwyneth channeling Breafast at Tiffany’s as she’s styled as Audrey Hepburn.
Gwyneth transformed into Brigitte Bardot.
In a glam-retro 1970s look as Farah Fawcett.
Gwyneth embodies Madonna during her *Suddenly Seeking Susan* era.
Gwyneth embodies Madonna during her Suddenly Seeking Susan era.
