Yet another beauty product that claims to delay the ageing process using antioxidants is hitting the shelves but this one has one key difference – you drink it instead of applying it.
Proponents of Fountain The Beauty Molecule claim it can for the first time be ingested in a concentrated form and this is the key to its effectiveness.
The main ingredient is the antioxidant resveratrol, which is also found in red wine, Japanese knotweed, red grapes and peanuts (all of which can also be taken orally, it should be noted!).
Scientists have been studying the effects of using resveratrol as a dietary supplement, with claimed anti-inflammatory and anti-ageing benefits.
Studies carried out on mice by geneticists at Harvard Medical School have shown consumption of resveratrol has given them “twice the endurance and relative immunity from effects of obesity and ageing” and could lead to improved treatments for memory less and melanoma in humans.
Research is focused on the specific sirtuin gene (SIRT1) that protects against disease.
Previous findings suggest resveratrol increases the activity of the SIRT1 gene.
“In the history of pharmaceuticals, there has never been a drug that binds to a protein to make it run faster in the way that resveratrol activates SIRT1,” geneticist David Sinclair said.
Unfortunately, the anti-ageing results of the product have only been seen in mice and not in humans so you mightn’t want to empty the shelves of the local pharmacy just yet.
