In a story of transformation, motivation and success, Australian entrepreneur and filmmaker Joe Cross takes us on his weight-loss journey to bring himself back to good health.
Joe's film Fat, Sick & Nearly Dead chronicles his extraordinary metamorphosis from obesity and ill health, to vitality and wellness, by drinking juice of fruits and vegetables for 60 days.
The film recently launched in Australia after inspiring a health movement among almost a quarter of a million people in the US.
"In Australia, obesity has become the single biggest threat to public health, more than doubling in the past 20 years. Around 17 million Australians are overweight or obese, with the majority of Australians only eating half the recommended amount of fruits and vegies each day," he said.
"Some people may find it hard to eat the recommended two serves of fruit and five serves of vegetables each day. Drinking them in freshly-blended juices is an easy and tasty alternative."
Teaming up with Woolworths Joe will take on a national tour with appearances at more than 30 Woolworths stores which will include film screenings, juicing demonstrations and tastings.
"What I hope to achieve with this tour is reach more Australians to spread the message of good health — whether you're a parent, a student or a busy professional. It doesn't matter how old you are, it's never too early or too late to look after your health."
The success of the film prompted Joe to create Reboot Your Life a health community aimed at providing people with advice, information and a supportive community to help juice their way to good health.