beauty

Olay is the world's no. 1 beauty brand

Friday, April 27, 2012
Top beauty brands
Brand Finance analysed beauty brands.
Brand Finance analysed beauty brands.
"This year also marks Olay's 60th anniversary, so we are grateful that millions of women around the world continue to trust Olay for their skin care needs." - Michael Kuremsky, P&G's Global Vice President and General Manager of Skin Care.

Olay has come out on top in the ranking of the world's top 10 beauty brands.

With a history spanning 60 years, the Olay brand is renowned for its heritage and customer loyalty, with its skin care products appealing to women across generations.

Olay, now owned by P&G, originated in South Africa in the 1950s as a result of chemist Graham Wulff's work to create a non-greasy, effective face moisturiser for his wife.

Today, Olay is one of the most recognisable brands in the world with a brand value of $11.8 billion — both factors that have contributed to its number one title, beating other household names such as L'Oreal, Nivea and Dove.

The annual ranking of the 50 leading global cosmetic brands was conducted by brand valuation firm Brand Finance who analysed brands with products including hair-care, skincare, makeup and shower products.

The results also revealed that consumers see value and trust in legacy brands with all but nine of the 50 brands being over 60-years-old, whilst 15 of them are over 100-years-old.

"This year also marks Olay's 60th anniversary, so we are grateful that millions of women around the world continue to trust Olay for their skin care needs," Michael Kuremsky, P&G's Global Vice President and General Manager of Skin Care, said of the Top 50 Beauty Brands.

Olay's brand strength certainly lived up to its credentials when the Olay Regenerist Wrinkle Revolution Complex, one of Olay's many anti-aging products, quickly became the number one selling moisturiser in Australia* and the 2012 Product of the Year - Best Female Skincare Product** when it was launched in Australia as recently as September 2011.

Regenerist Brand Ambassador, Rebecca Gibney says of the product: "You know, I was just starting to grow quite fond of my fine lines and wrinkles and then this product comes along."

"Applying to any trouble areas, it glides on and feels like velvet and you really can notice a difference — it's incredible. It has become my handbag staple and when I'm on set, I have been using it under my make-up for a smoother complexion. I just love it!"

Your say: What's your favourite beauty brand? Tell us in the comments below.

* #1 moisturiser in Australia (dollar sales) based on Aztec Data, AU Grocery +Pharmacy sales 01/08/11 to 31/12/11
** Product of the Year is Australia's largest independent consumer based survey of new products, with 7,000 household shoppers surveyed to determine winners.


Related video: Beauty on a budget, April 26, 2012: Beauty doesn't need to come at a hefty price. We reveal the best quality beauty buys for the season as judged by our panel of experts — and all for under $20.

Rate this Poor x x x x x Great
Current user rating by 1 users: x x x x x
comments powered by Disqus

VIDEOS

PHOTOS

ARTICLES

Today's top 5

Middletons missing out on Royal Christmas Duchess Catherine’s parents – Michael and Carole Middleton, have missed out on an invitation to spend Christmas with the royals, meaning that they won’t be seeing their precious grandson Prince George. Blake tells: I always loved Louise While Blake Garvey was unlucky in love with his first-pick Bachelorette Sam Frost, he’s now preparing to start an exciting new chapter with the real love of his life… Louise! Sam made me promise I’d hide my love for Louise Blake Garvey is the first to admit he isn’t perfect and is sorry for any pain he’s caused Sam Frost. But he maintains he’s been totally upfront with her. The real reason Kyly Clarke quit Dancing with the Stars A pulled hamstring was the reason given for Kyly Clarke hanging up her dancing shoes and departing Dancing with the Stars… but was that the only problem? Blake and Louise tell: ‘Finally our secret is out!’ While Blake Garvey was unlucky in love with his first-pick Bachelorette Sam Frost, he’s now preparing to start an exciting new chapter with the real love of his life… Louise!

HOT TOPICS

in the mag(1995)/ celebrity(890)/ royals(183)/ food coach(143)/ expert recipe tips(140)/ expert pet advice(135)/ prince william(100)/ national treasures(100)/ true life story(99)/ pet tips(87)/